Monday, December 1, 2008

Google - One Shot, Two Birds

I was planning to write this the day I first read about this.

I found Google's G1 (supported by T-Mobile) a wonderful marketing strategy. As a product, google has won this round hands down.

The reason why I say this is because Google now has a product which can actually push two competitors.

In the form of a smart-phone, G1 stand right up there to the iPhone. Infact, by not having any properietary stand on the software (the open source development on Andriod), Google has a product which is free for all to develop. The result - Android is a win-win idea. It might take time for newer softwares to be developed for Android, but the day won't be far where it actually would support operations better. And by making it open-source, Google has the potential to significantly lessen the costs of software for T-Mobile.

However, the bigger shot here is on Microsoft. I wonder if Windows Mobile (HTC, etc.) can survive this onslaught. I wonder if there would be newer products which would prefer Windows at all. I am sure Microsoft would try playing catch-up in these regards.

The game's on !!!

P.S. - In the news, Motorola would be using Android, cost cutting measures :) ... but cost-cutting is not the term .. more about this in some other post.

1 comment:

AKN said...

The bigger competition you missed among all this are the blackberries. For a PDA IPhone is confused about what it is, GPhone will take atleast the third generation before it is majorly bug free. On the other Blackberry has uniformly taken over the PDA market thanks to its compact size and significant email/internet applications. Finally the T-Mobile network - Big mistake! Should have gone with Verizon to combat AT&T.